ATLANTA, June 21, 2011 /PRNewswire/ — Great American Cookies announced today that it is partnering with the Yellow Ribbon Fund, Inc. to present the brand’s first ever summer Yellow Ribbon Campaign. Kicking off on July 4th and running through September 16th, Great American Cookies will donate $2 from the online sale of every Yellow Ribbon, Uncle Sam Hat and U.S. Flag Cookie Cake to the organization. Great American Cookies is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Founded in 2005, the Yellow Ribbon Fund provides assistance, including transportation and lodging, for injured service members and their families from across the country while they recuperate at the Walter Reed Army Medical Center and the National Naval Medical Center. For more information about the Yellow Ribbon Fund, visit www.yellowribbonfund.org.
“We’re thrilled to be able to show our support for America’s troops and the important work of the Yellow Ribbon Fund through this new program,” said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. “Our patriotic Cookie Cake designs are a customer favorite, especially during the summer months, and we hope that the money we raise through our Yellow Ribbon Campaign will go a long way to help to ease the burden of injured service members and their families.”
“We bridge gaps in services that military families desperately need when their injured loved one is medevaced to a DC-area military hospital,” said Mark Robbins, executive director of Yellow Ribbon Fund, Inc. “No one else does all the things we do here. So we’re excited that Great American Cookies is giving Americans another way to help us welcome our injured service members home.”
The company celebrated the new program recently during New York City’s 24th Annual Fleet Week by unveiling a one-of-a-kind 16′ by 12′ patriotic Super Cookie Cake. The Super Cookie Cake took around 20 hours to bake and decorate, weighed 400 pounds and contained 6,000 chocolate chips! Participants in the annual Intrepid Sea, Air & Space Museum Tug of War each received a slice and the rest of the creation was delivered to military ships in harbor for Fleet Week. Video from that event is available here: www.ted-tv.com/TugofWar_BRoll.html.
Customers can stay up to date on all of Great American Cookies’ new products and promotions by becoming a fan on Facebook® (www.facebook.com/greatamericancookies), following the brand on Twitter® (www.twitter.com/Gr8AmCookies) or by joining Great American Cookies’ e-mail fan club (CookiE-mail) at www.GreatAmericanCookies.com.
About Great American Cookies® (www.greatamericancookies.com)
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Chile, Canada, Guam, Mexico, Saudi Arabia and the United Arab Emirates.
About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo’s®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
Ogilvy Public Relations
Ogilvy Public Relations
SOURCE Great American Cookies